Enhancing product value
Working with both large enterprises and early-stage startups to sharpen product strategy, validate ideas fast, and build teams that ship with confidence.
Strategy & Roadmapping
Define clear product vision, prioritize with impact, and align go-to-market plans with business objectives.
MVP & Validation
Validate user needs, scope lean MVPs, and launch with tight feedback loops to reduce time-to-learning.
Fractional PM
Write epics and specs, collaborate with R&D, and lead delivery from roadmap to release.
AI Product Design
Shape responsible, AI features - focused on value, trust, cost and usability rather than hype.
UX & Product Reviews
Improve usability, clarity, and product/market fit through deep product evaluations and actionable recommendations.
PM Coaching
Mentor PMs and guide pivots when traction stalls - turning insights into focus and momentum.
A long bet on careful product work
20+ years as a hands-on product leader across AI, cybersecurity, B2B SaaS, and IT tools.
Led products from zero to launch to scale - including enterprise-facing and LLM-powered features.
Strong UX background - deep understanding of user needs and design collaboration.
Comfortable in fast-paced startups and large organizations - adaptable and pragmatic.
Frequent speaker, mentor, and thought partner in Israel's PM community - PM Live, Google Accelerator, Product League.
4 patents filed in anomaly detection, monitoring, and connected-vehicle fleet operations.
Let's build something meaningful together.
Tell me a bit about what you're working on. Most engagements start with a 30-minute call.