About · Senior product advisor
Nurit Peres

Nurit Peres

I'm the senior product person you bring in when the answer isn't obvious. I help teams make sharper product decisions, develop the PMs making them, and communicate them clearly to stakeholders, customers and audiences. Product strategy, UX, mentoring and communication are not separate skills for me, they're one way of seeing the same problem.

Strategic PM AI & ML Cybersecurity UX Leadership Cross-functional teams Patents × 4
When clients bring me in

The moments where a senior product view pays off

A big product decision is unclear and the stakes are high.

An MVP needs scoping, or a product needs to pivot.

A PM or product team needs to level up, fast.

Stakeholders aren't aligned and the product is stuck.

A complex product story needs to land, on stage or with customers.

You want an independent, senior second opinion before you commit.

How I work

My approach

I combine product strategy with a deep UX background and a Cognitive Psychology M.A., so I look at both the decision and the person on the other side of it. I ask the uncomfortable questions early, I care more about the right call than a tidy deliverable, and I stay close enough to the work to be useful, not just advisory.

Whether the engagement is a product strategy, a mentoring relationship or a keynote, the job is the same: turn something fuzzy into something clear that people can act on.

Experience & credibility
CYBERSECURITY · 2022—2025

Perception-Point × Acronis

Senior PM · Acquired by Fortinet · Led strategic partnership with Acronis (~50% of client base) and Pax8. Co-branded suite drove +25% new-customer acquisition in H1 2024. Added LLM to the detection flow.

AUTOMOTIVE · 2018—2021

HARMAN Vehicle SOC

Senior PM · Built ML-powered cyber-threat detection for connected vehicles. Partnered with IBM on automotive cyber centers globally. Early TowerSec prototypes 2017—2018.

AI / IT OPS · 2013—2017

HP Operational Intelligence

Inbound PM · AI-based tool over millions of daily IT logs. Invented the anomaly-scoring method (US patent 20180241654). Led distributed teams across IL, US, DE.

COMMUNITY · 2023—NOW

PM Live

Content Lead & Speaker's Coach · Leading the steering committee of Israel's largest annual PM gathering. 1,000+ product leaders. Speaker preparation and content curation across the year.

FINTECH · 2021—2022

Stampli SaaS Payments

Senior PM · Led the payments product across R&D, CX, and marketing. Ensured successful delivery into the US AP-automation customer base.

PUBLIC SECTOR · 2005—2010

Israel's 3D Cadastre

Product & UX Lead at Sivan Design · Co-led national research with the Israeli Mapping Center. Designed interfaces for land, utilities, and public infrastructure systems.

PRODUCT PRACTICE · 2025—NOW

NPPP · Nurit Peres Product Practice

Founder · Senior product advisory, PM mentoring, and product communication for startups and software companies. Ir-Medina — connecting the high-tech sector with social impact through local municipalities in Israel.

SAAS UX · 2010—2013

HP APM Suite

UX Lead · Led UX overhaul of the SaaS-based suite. Optimized for mobile and tablet. Defined user roles and prioritized intuitive design across the product line.

Education & Patents

Credentials & IP

Education & training
M.A. Cognitive Psychology
Tel Aviv University · Cum Laude
B.A. Psychology & Political Science
Tel Aviv University
Product Management
Pragmatic Institute
Design Thinking
Google HQ
Systems Analysis
Technion Continuing Studies · Score 100
Patents filed
Prioritizing Updates for Vehicle Fleets
US 20220121435
2022
Aggregating Metric Scores
US 20190018723
2019
Anomaly Detection
US 20180241654
2018
Baseline-Band Graphs for Monitoring
US 20180060281
2018

Mentor. Speaker. Thought partner.

Google Expert & Accelerator Mentor (2013–present) · Product League (2020–21) · Product Go (2024) · AsUR (2025). Featured at UX Live, Future of Transport, and PM Live.