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Culture & design in Israel

I found Fletcher post about culture and design in India and China very interesting. It immediately made me think about UX in Israel, something that I already discussed before.

Fletcher pointed out two important design abilities: understanding the big picture and attention for details which, I agree, are both important for a good UX design.

If I may summarize Fletcher ideas, although I do urge you to read the full post, attention to details can be undermined as a result of:
- Daily life isn’t easy so details seem like a luxury, if something works – it’s good enough
- Education programs are lacking
- Not enough UX experience

Details are treated better when:
- People are used to do as told and tend to follow requirements in an exact manner
- A culture that values mastering old techniques rather than inventing new ones

So where is Israel on these continuums? Well I would easily say on the Indian side.

> Life in Israel is probably easier than in India, as for the perspective Fletcher is giving, but then it is easy to say we have more important things to consider then design details. I’m not sure this is true for UX practitioners but for Israeli users, details can be perceived as luxury. Also for policy makers of websites and software companies – it can be a reason for not investing in UX (unless they have international management or international users).

> Education programs for UX are definitely lacking, actually the big universities for all I know (Tel Aviv and Jerusalem) don’t have programs in UX at all!

> Add to that the absence of “chain of command” in the Israel culture, on the contrary – we always argue J and usually everyone has their own opinion when it comes to interface design.

> We are great with inventions even if we are a bit conservative. Anyway an Israeli will always adapt a short cut if available rather than “master an old technique”, so if we can cut down on the details, it is a win win situation.

> I would add to that our tendency to “round” corners, which is a known Israeli “pride” and does not work great with UX details.

> About experience, I’m not that sure, we had a good start as the army and related industries has UX (or Human Factors) for a long time, but somehow it did not pass on to the civil software industry. I don’t have a good explanation as technology tend to pass on a lot…

There is more in UX than details, I know, but this is a good point for considering the cultural significant in UX design. Despite the above list, I consider my fellow UX designer in Israel to be rather good in dealing with details, but hey I’m an Israeli too, so I’m not sure it counts.

I would love to know what you think – take a moment to share your thoughts.

Filed under  //   Israel   UX   culture   design  

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UX in Israel - a response

Ouriel Ohayon just wrote an important post about UX in Israel.
Generally I agree. UX in Israel is skimpy… although slowly growing (slower than was expected), it is still far behind the US. Sorry Lea, you are right about CraigList and such, but still UX in the states, is wider in skills (research, UX, visual, etc) and deeper in perception. A glimpse at education programs will easily reveal some of the differences.

But Ouriel post contain the exact pitfalls it describes – from top to bottom…
At the top is the header. UI ? that is an Israeli title. US professionals are using  UX (user experience) and IxD (interaction design).  You may say it is just a terminology thing, but I would argue that it does say something about how we view our profession. We design experience and interaction and not the interface. If we call ourselves UI designers then this is how we are perceived – and then the requirement is a great UI guy or a graphic design with UI knowledge (a recent job posting I just saw), instead of a UX team.

At the bottom (last but not least) the beginner tips.  These are great tips exactly for a UI guy (not even a great one).
Reading - The reading is  cool but limited. If you want to read about UX try this short list of UX blogs you should read (including Smashing magazine and others), or go over one or two reading lists for the top UX books (there are more of course).
Doing - To start the design process with a Balsamiq mockup will not pass for a good UX process by any standard…
What about user research, workflows, personas, story board… See the classic The elements of UX (even if a little outdated) by J.J. Garrett or the UPA well known poster for Designing the User Experience, these two will give a beginner some insight on the UX process. I’m not saying you must start doing it all, I’m a realistic J, but I think that even as a beginner, you need to have an idea about best practices before you start. And still whatever you do and how limited resources are, you need a phase of research before you start prototyping!

from: UPA – Designing the user experience

from: JJG dot Net – Elements of user experience

Filed under  //   Israel   UX  

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